Thursday, 5 November 2015

The power of social media: Adele Hello single drop.


Hi Guys,

Music is the topic of today’s blog hope you enjoy!

On the 21st of October Adele posted a letter to her fans on her twitter page about her past and hopes in life for her own future and her music. Her honesty about wanting what she can’t have and hindsight is refreshing. The letter raked in 123,021 retweets and 168,436 likes and left everyone including myself wondering when her return will be.

The next day Adele’s new single hello dropped and went viral. Adele is one of the queens of music capturing the heart if many with her amazing voice as well as the raw emotion and honesty in her songs and lyrics so it is not a shock that the world loved her new song.

However, I defiantly think social media had a major role to play in this. Adele was able to promote herself online on her personal twitter page with her fans making them feel connected and related to the singer I don’t think the letter and release date was a coincidence do you?

Hello has a staggering 238,623,706 YouTube views as well as smashing the US and UK charts becoming no1 and overselling all artists before her. She has oversold Elton John and Taylor Swift to name a few! The PR behind Adele and her single drop were on top of their game and made it look so effortless! Everyone is reading to see what her new album has in store in November. 


Clara


https://www.youtube.com/watch?v=YQHsXMglC9A

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