Hi Guys,
Welcome to my first blog
post! Over the next few weeks I will be talking all things music, makeup and
marketing that have interested me, hope you enjoy.
Back in August 2015 I read
about the new advertising guidelines concerning youtubers in the Irish
examiner. These guidelines insist that when a youtuber is gifted products in
return for promotion in their videos they have to state that they are being
paid for advertising. I didn’t think much of it at the time because i always
presumed some of the content had to have been for promotional purposes.
However, in the past month I have noticed that several of my favourite
youtubers and the videos I have been enjoying the most are all sponsored and
have (AD) at the end of their title. This has disheartened me a little because
in the past I have gone out and purchased these “amazing beauty products” that
were mentioned as “favourites” and “must haves”.
In saying this I think it is
an extremely clever and effective way for big companies to make money
advertising in a much cheaper and quicker way. Social media is getting bigger
and better by the day. This YouTube culture and the celebrity vloggers are
making big money for brands and themselves. I am a YouTube follower
and have many favourites, who I think deserve all of their success with the
hard work they put into their videos. I just find it interesting that some
of the main content is advertising, and has been all along which I overlooked
before the new guidelines came into place. But like I said before, Youtube is a
job for a lot of the content creators, they are making a living like any other
business.
Will you continue to watch
your favourite Youtubers and purchase what they are promoting without a second
thought?
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